Insights

Your Google Business Profile is the first page most local customers see. A field-by-field setup guide: categories, photos, reviews, and what to measure.

Ask Google “how much does a small business website cost” and you’ll get every answer from free to five figures — which is exactly why most owners either overpay, underbuy, or put the whole thing off for another year. The confusion isn’t your fault. There are four genuinely different ways to buy a website, they’re…

If you run a local business, someone has probably told you why your business needs a website — right before quoting you $5,000 to build one. So let’s skip the sales pitch and deal with the actual objection, because it’s a fair one: “I get my work from referrals and repeat customers. Why would I…

Almost nobody budgets for website maintenance for small business sites, because almost nobody thinks of a website as something that needs maintaining. You budget for the build — design, copy, launch — the way you’d budget for a renovation. Then the site goes live, everyone moves on, and the quiet part starts: the site begins…

By the time someone lands on your website, they’ve already made half the decision. Before the visit came the search, and before they clicked anything, they read the thing that sits right there in the results: your reviews. Google reviews for local business owners now do the job the homepage used to do — they…

Here’s a drill that costs nothing, takes a minute and a half, and tells you more about your marketing than any report you could pay for: Google your business name the way a stranger would, and grade what comes up. Most owners have never actually done this. They’ve searched while logged into their own Google…

Ask a busy owner where their week went and you’ll get a shrug. Where small businesses lose time, though, is not a mystery — it’s the same five places, over and over, whether you build homes, run a law practice, or operate a med spa. None of them are the interesting parts of the business.…